Projects and Events

JAMAICA - Unlimited Possibilities

JAMAICA – Unlimited Possibilities



Jamaica Perception Research – 2014

The Jamaica Perception Research is an extensive qualitative research project we conducted in Jamaica, United Stated and England in June and July 2014. Our team met with and conducted one on one interviews and focus groups with a cross section of Jamaicans residing in the three contexts named above to their explore the perceptions of Jamaica, including positive and negative characteristics. The overall goal is to find out whether Jamaica’s positive accomplishments in sports, music and as a tourism destination is being weakened by its experience of crime, corruption, economic instability (debt, unemployment) and poor human rights.

Civic Education Initiative

In our effort to return the Jamaican people to the centre of the global discourse on Jamaica, we are working on a series of projects which recognise the accomplishments of the Jamaican people to the the nation’s public international image, and increase the knowledge of Jamaicans about their own country. These are currently in progress, and we will provide more information shortly.


Jamaica Diaspora UK 4th Biennial Conference, Birmingham June 2014

Dr. Hume Johnson (centre) with High Commissioner, Aloun Assamba (right) and sprint icon Merline Ottey (left) in London.

Chairman of the Re:Imagine Jamaica Project, Dr. Hume Johnson delivered the keynote address at the 4th Biennial Conference of the Jamaica Diaspora Uk Organisation in Edgebaston, Birmingham June 13-15, 2014.  In her address entitled ‘Brand Jamaica and the Jamaican Diaspora’, Dr. Johnson focused on how the Diaspora may broaden the scope of its involvement in the development process, solidify positive perceptions of Jamaica abroad, and enlist their supporting in promoting Brand Jamaica.

Public Lecture, Jamaica High Commission, London, June 2014


Dr. Hume Johnson delivering public lecture at Jamaica High Commission, London, June 2014

Chairman of the Re:Imagine Jamaica Project, Dr. Hume Johnson delivered a public lecture entitled ‘Harnessing Jamaica’s National Brand for Economic Growth’ at the Jamaica High Commission on June 17, 2014. In her lecture, Dr. Johnson argued that Jamaica holds a strong position globally in terms of symbolic and cultural narratives yet remains poor. She asks how can this fame be exploited for economic growth and affluence.


The Re:Imagine Jamaica Symposium, 2015 – Jamaica

 RJ LOGO - Colour BannerThe Re:Imagine Jamaica Project, in association with the Center For Leadership and Governance, University of the West Indies (UWI), Jamaica, invites paper proposals for the inaugural Brand Jamaica symposium entitled “Re-Imagine Jamaica: Unlimited Possibilities” to be held on July 16-17, 2015 at the University of The West indies, Mona Campus, Kingston, Jamaica. Interested parties should sent a 300-500 word abstract to by December 15, 2014. Abstracts should clearly address one or more of the conference themes, and also include affiliation and contact details.

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