Meet Gordon Swaby: Jamaican Internet Entrepreneur & Innovator

Founder and CEO of EduFocal, Gordon Swaby. PhotoCredit - Jamaica Gleaner/PSOJ

Founder and CEO of EduFocal, Gordon Swaby. PhotoCredit – Jamaica Gleaner/PSOJ

At just 15 years old, Jamaican Gordon Swaby was already an internet entrepreneur. He created one of the largest video gaming resource websites in the English speaking Caribbean, founded a concept and design company called IconiTouch and was building websites for companies such as the Press Association of Jamaica (PSOJ), Coastal Steel Construction, the largest steel company in Northwestern Ontario, and the Bethune Dubois institute,  a non-profit organisation focus on the education legacies of American Lecturers- Dr. Mary McLeod and Dr. W.E.B. Dubois among others.

Today, under a decade later, Swaby, 23,  is Founder and CEO of a successful internet start up called EduFocal, an e-learning web applications for students at the CXC and G-SAT Level. According to Swaby, ‘EduFocal is essentially a social learning website for Grade Six Achievement Test (GSAT) students in Jamaica and Caribbean Secondary Education Certificate (CSEC) students in the Caribbean. The service takes concept from video games and applies them to test materials for students on the service’. This is the first of its kind in the Caribbean.

For this extraordinary accomplishment, Swaby was recognized by the Inter-American Development Bank (IDB) along with 9 other innovators and young entrepreneurs  from Latin America and the Caribbean.

Learn more about EduFocal in this short video on Gordon courtesy of the Inter-American Development Bank:,2173.html?videotitle=Young-Innovators%3A-Gordon-Obrien-Swaby&videoid=10061#.U2xBEsdREXw

Swaby is a member of prestigious Branson Centre of Entrepreneurship in the Caribbean, a unique launch pad for aspiring business owners to get access to skills training, guidance and mentorship as well as financing opportunities. He is also a Private Sector Organization of Jamaica’s (PSOJ) ’50 under 50′ awardee, an award which recognizes the achievements of 50 of Jamaica’s civic and business leaders under the age of 50 who, based on their current achievements, are poised to influence and shape the country’s economic future.

Among his numerous awards, Swaby was recognised, in 2012, by the University of Technology as the top student entrepreneur for 2012, as well as the “Top client of the student incubator” of the the college’s Technology Innovation Centre called Business Incubator.

Gordon is a member of World Economic Forum’s Global Shapers,  a network of hubs developed and led by young people who are exceptional in their potential, achievement and drive to make a contribution to their communities.





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