Interview on Place Branding

The notions of place branding and nation branding are relatively new but in a competitive global environment where goods and services are being traded across national borders and nations battle for a bigger stake in the world economic pie, places have become transformed into commodities. In this interesting interview, the notion of place branding is unpacked. We hope through it, readers will come to understand more fully the Brand Jamaica project and why at Re:Imagine Jamaica we aim to project a compelling image of Jamaica in the global arena.


by Ares Kalandides

I recently received a list of interview questions on Place Branding by a master student. I found them very interesting and decided to share the interview with you:

1.    Place Branding applies modern marketing methods that position and market consumer goods and transfers them to cities. What are in your opinion the most important differences between a geographical area and a product in relation to brands?   

There are indeed very few commonalities between places and consumer goods – except when places become commodities:

First, places do not have an ontological existence. Except for their purely physical coordinates, places are manifestations of social relations. They are the loci of interconnections and open-end trajectories. In this sense, they rather resemble processes than objects.

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